转载 – 《TED 演讲之成功的秘诀:设定正确的目标 OKR》

视频的国内地址:http://open.163.com/newview/movie/free?pid=MDTCS1VTP&mid=MDTCSC61O

We’re at a critical moment. Our leaders, some of our great institutions are failing us. Why? In some cases, it’s because they’re bad or unethical, but often, they’ve taken us to the wrong objectives. And this is unacceptable. This has to stop. How are we going to correct these wrongs? How are we going to choose the right course? It’s not going to be easy.

我们如今正在关键时刻。我们的领导,有些甚至来自大机构,正在辜负我们。为什么?有时,是因为他们品德败坏,但更常见的是,他们把我们引向错误的目标。不可接受。必须停止。但我们怎么才能修正这些错误?如何选择正确的方向呢?这并不是件容易事。

For years, I’ve worked with talented teams and they’ve chosen the right objectives and the wrong objectives. Many have succeeded, others of them have failed. And today I’m going to share with you what really makes a difference — that’s what’s crucial, how and why they set meaningful and audacious goals, the right goals for the right reasons.

多年来,我和一些有才华的团队一起工作,他们选过正确的目标,也选错过。很数人成功了,也有人失败了。今天,我想和你们分享一下,到底是什么引起这种不同 —— 这很重要,他们是如何设置有意义又大胆的目标的,为什么他们能做到,正确的目标背后是正确的原因。

Let’s go back to 1975. Yep, this is me. I’ve got a lot to learn, I’m a computer engineer, I’ve got long hair, but I’m working under Andy Grove, who’s been called the greatest manager of his or any other era. Andy was a superb leader and also a teacher, and he said to me, “John, it almost doesn’t matter what you know. Execution is what matters the most.” And so Andy invented a system called “Objectives and Key Results.” It kind of rolls off the tongue, doesn’t it? And it’s all about excellent execution. So here’s a classic video from the 1970s of professor Andy Grove.

让我们回到 1975。不错,这是我。我还有很多东西要学,我是个计算机工程师,我留了一头长发,但是我在安迪・葛洛夫(Andy Grove 英特尔公司前 CEO)手下工作,他被称为他那个时代或其他任何时代最伟大的经理人。安迪是个非常棒的领导,也是个好老师,他曾告诉我,“约翰,你会什么不重要,执行才是最重要的。” 所以安迪发明了一个系统,叫做 “目标和关键成果”。有点儿绕口,对吗?这个系统讲的全都是优秀的执行力。这是安迪・葛洛夫教授 1970 年上课时的录像。

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